Lucien Ify

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A collage of 5 beauty products ranging from toner, cleanser, serum and sunscreen.

The Only 5 Beauty Products I Actually Used Until the Very Last Drop This Year.

There is a difference between products you buy and products you actually finish. I…

By Lucien Ify
From Victorian consumptive chic to Ozempic runways, fashion has never stopped mistaking suffering for elegance euphemisms. It is time we learned to read the euphemisms.

Consumption Chic: Fashions oldest lie is back

Before the Instagram algorithm, before the runway photographer, before the glossy editorial spread madelooking…

By Lucien Ify

The Show Is Not the Clothes.

"Gucci is not a fashion or a design house; it was always a trademark."…

By Lucien Ify
Anok Yai on the cover of Vogue Uk

She walked Into the Room and the Room Changed-Anok Yai, the British Vogue cover star who is rewriting what the world calls beautiful.

The June 2026 cover of British Vogue does not whisper. Photographed by Rafael Pavarotti…

By Lucien Ify